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So Why Do I Care? Management, Marketing, and Innovation I...

Coughlan, Tom
So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World
There is a lot happening in today's business world and it is easy to get overwhelmed buy the sheer volume of information. The question that we often find ourselves asking is So Why Do I Care? But is this a subject worthy of a book? Tom Coughlan, graduate business instructor, serial entrepreneur, and doctoral student often finds himself pondering these questions. They bothered him so much he started a blog to explore them. Tom Coughlan's blog (...

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