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This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

Keine Beschreibung.

Keine Beschreibung.

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

Keine Beschreibung.

Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context, advertising in a global world, and global advertising in a digital world, It will be of great ...

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The Catfish Book by Linda Crawford Foreword by Craig Claiborne Here is everything that any reader, diner, cook, or angler could wish to know about the South's fish of choice. This light-hearted book of catfish facts and folklore offers you the catfish's consequential story because he is the darling of the southern depths-and, more recently, of southern catfish farms, where he is bred in refinement that his river brethren never dreamed of. With...