Decoding Coca-Cola
Crawford, Robert / Brennan, Linda / Khamis, Susie![Decoding Coca-Cola](https://support.digitalhusky.com/media/annotations/sorted/390/39045910/CHSBZCOP0339045910.jpg)
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.