The influence of the factors of consumer behavior in tourism
Cuculeski, Nikola / Cuculeski, Vasko / Tashkov, Nako
This book represents the efforts of the authors to give extent and detailed amount of facts and arguments about the importance of the consumer behavior in general and the connection between consumer behavior and tourism, especially the factors that drive consumers to choose a product or to use a service. The intention of the book is to provide to the readers in depth knowledge about a topic which is very common and which follows the trends in ...