12 Ergebnisse.

This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. It will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interesting in Central Europe.

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. It will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interesting in Central Europe.

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

This book examines the role of cars and the space connected with their production and presentation in tourism development. It describes the role played by experiences and experience societies formed in the 20th c. in the development of contemporary tourism, including tourism related to cars. The book explores the influence of experiencing unusual events, such as car races, car fairs, visits to car industry museums or multifunctional spaces con...

This is a multi-disciplinary scientific monograph referring to urban geography, urban regions management, event studies, tourism geography, cultural anthropology and sociology. It covers issues which are typically related to the most popular type of events: festivals. This book studies the origins, history, and the main factors of festival development, as well as the concept of a festival in the context of various scientific disciplines. It pr...

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

This book examines the role of cars and the space connected with their production and presentation in tourism development. It describes the role played by experiences and experience societies formed in the 20th c. in the development of contemporary tourism, including tourism related to cars. The book explores the influence of experiencing unusual events, such as car races, car fairs, visits to car industry museums or multifunctional spaces con...

This is a multi-disciplinary scientific monograph referring to urban geography, urban regions management, event studies, tourism geography, cultural anthropology and sociology. It covers issues which are typically related to the most popular type of events: festivals. This book studies the origins, history, and the main factors of festival development, as well as the concept of a festival in the context of various scientific disciplines. It pr...