Mexican Multinationals
Cuervo-Cazurra, Alvaro (Northeastern University, Boston) / Montoya, Miguel A.![Mexican Multinationals](https://support.digitalhusky.com/media/annotations/sorted/258/25805605/CHSBZCOP0325805605.jpg)
Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.