Global Business Alliances
Culpan, Refik![Global Business Alliances](https://support.digitalhusky.com/media/annotations/sorted/114/1148953/CHSBZCOP031148953.jpg)
Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan offers an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.