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Fundamentals of International Business-3rd ed

Czinkota, Michael R. / Ronkainen, Ilkka A / Moffett, Michael H.
Fundamentals of International Business-3rd ed
Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanc...

CHF 283.00

International Business

Czinkota, Michael R. / Ronkainen, Ilkka A. / Moffett, Michael H.
International Business
The most up-to-date text in the market, "International Business" arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government's role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from...

CHF 364.00