Consumer Information Search Behaviour
Dörnyei, Krisztina Rita
Information search is of key importance for marketing science from both a practical and a scientific point of view. And although it has been the subject of studies since the 1920s, it has not lost it significance, on the contrary, it is a hotter issue than ever due to the free movement of goods, the ever faster turnover and larger merchandise, the large amount of information provided by the Internet and media and the changing trends of consume...