Seeding - Can Marketers Take Advantage of Known Network M...
Dörr, Hendrik Research Paper (undergraduate) from the year 2012 in the subject Computer Science - Commercial Information Technology, grade: 1, 7, Technical University of Darmstadt (Electronic Markets), course: Information Systems, language: English, abstract: We provide a short overview on the existing literature and the theoretical framework associated with the field of viral marketing. Hereafter, we provide basic knowledge to conduct a social network anal...