Social Media Marketing
Dahl, Stephan![Social Media Marketing](https://support.digitalhusky.com/media/annotations/sorted/356/35625365/CHSBZCOP0335625365.jpg)
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.