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Customer Switching Behavior and Banking Industry

Daniel, Komal
Customer Switching Behavior and Banking Industry
Over the years, "customer switching" in banking industry has increased exponentially resulting in significant loss of business and reputation for the banks. Integration of global financial systems and intense competition has now compelled these financial institutions to focus more on building customer loyalty. However, retaining customers requires knowledge of factors that cause customer switching. This book provides an empirical insight into ...

CHF 66.00

Customer Switching and Banking Industry

Daniel, Komal
Customer Switching and Banking Industry
Over the years, "customer switching" in banking industry has increased exponentially resulting in significant loss of business and reputation for the banks. Integration of global financial systems and intense competition have now compelled these financial institutions to focus more on building customer loyalty. However, retaining customers requires knowledge of factors that cause customer switching. This book provides an empirical insight into...

CHF 64.00