Customer Switching Behavior and Banking Industry
Daniel, Komal![Customer Switching Behavior and Banking Industry](https://support.digitalhusky.com/media/annotations/sorted/155/15508078/CHSBZCOP0315508078.jpg)
Over the years, "customer switching" in banking industry has increased exponentially resulting in significant loss of business and reputation for the banks. Integration of global financial systems and intense competition has now compelled these financial institutions to focus more on building customer loyalty. However, retaining customers requires knowledge of factors that cause customer switching. This book provides an empirical insight into ...