Using Focus Groups to Listen, Learn, and Lead in Higher E...
Danner, Mona J E / Pickering, J Worth / Paredes, Tisha M
Presents an easy-to-use 6-step guide to help leaders in higher education listen to and learn from their stakeholders in order to enhance decision making. This is a comprehensive and practical resource that describes why, when, and how to use focus groups. Conversational vignettes illustrate the discussions that regularly occur in each step and help the reader better understand the process.