Managing Retail Consumption
Davies, Barry J. (Cheltenham and Gloucester College of Higher Education) / Ward, Philippa (Cheltenham and Gloucester College of Higher Education)
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provi...