Brand Asset Management
Davis, Scott M![Brand Asset Management](https://support.digitalhusky.com/media/annotations/sorted/975/9753956/CHSBZCOP039753956.jpg)
The Process for Growing Your Company's Most Valuable Asset
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Davis sets forth a...