Creativity at Work
DeGraff, Jeff / Lawrence, Katherine A.
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. "Creativity at Work" takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, work groups, and individualsIdentify and compare the different creativity profiles that...