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The Plastics Paradox is the first and only book to reveal the truth about plastics and the environment. Based on over 400 scientific articles, it dispels the myths that the public believe today.We are told that plastics are not green when in fact, they are usually the greenest choice according to lifecycle analysis (LCA)We are told that plastics create a waste problem when they are proven to dramatically reduce waste, for example replacing 1lb...

You've tried reading books and articles but they don't help. Why? Because the books are by business school professors and other pretenders who have never done any innovation. They don't know the real barriers that you and I face every day. That's why innovation success rate has not improved in the last 40 years.I set out to write about the real problems and how they can be addressed. I took notes for years and then started writing, after a gen...