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Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics.A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign...

BDThis book calls for moral presidential leadership and a return to a 'heroic presidency.' Surveying presidential character throughout our history, Robert E. Denton, Jr., argues that character and integrity are essential presidential traits. He compares the scandal-filled terms of Bill Clinton and Richard Nixon and looks at George W. Bush vis-^-vis the elections, September 11, and the Iraq War. He addresses the myth of separating private from ...

Focusing specifically on political communication ethics in the USA, this book brings together a group of works which address ethical concerns related to political communication, including political culture, campaigns, media, advertising, ghostwriting, discourse, politicians and new technologies.

This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation.Bruce Gronbeck provides an assessment of presidential campaigns, ...

Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of t...

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.