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This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republic...

This important text is the first to examine the Clinton presidency from a communication perspective, examining the rhetoric, images, issues, and communication strategies of the President and his administration.