No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes-and debacles-of modern business, politics, and entertainment.
You'll discover:
. Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage c...
CHF 22.50
