3 Ergebnisse.

An analytical approach to corporate reputations from its leading scholar. Public perception, especially in the time of social media, is a core determinant of any organization's success and longevity. It is also fickle: organizations can fall astray of public approval through crisis, mismanagement, or sudden shifts in the public sensibility. In Reputation Analytics, Daniel Diermeier offers the first scientific framework for understanding and ma...

Leverage your company's most important asset!In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.There is no one in ...

Global Corporate Citizenship looks at issues of corporate responsibility globally, not just at multinational corporations operating worldwide, but at companies in developing countries facing important challenges within their own countries. Featuring impressive original field research by Kellogg School of Management graduate students in the Global Initiatives in Management program, individual sections of the book are dedicated to issues of corp...