Analytics Across the Enterprise
Dietrich, Brenda L. / Plachy, Emily C. / Norton, Maureen F.
This book demystifies the analytics journey by showing how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM's pioneering analytics practitioners share invaluable real-world perspective on what does and doesn't work and how to start or accelerate the readers' own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics thro...