Don't Sell We're British
Dimech, Tony
WHY IS SELLING TO THE BRITISH SO DIFFICULT?
In the USA... most sales-people are treated with respect - like friends.
In the UK... most sales-people are treated with suspicion - like adversaries.
In the USA... many people enjoy the sales process and expect to be sold to.
In the UK... many people will do everything possible to avoid being sold to.
In America... sales-people are regarded as professionals like accountants and lawyer...