Role of CSR to create positive positioning in country bra...
Din, Ishtiaq Ahmad / Sohail, Aamir / Shahzad, Kashif
There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our res...