The Sales Innovation Paradox
Dover, Howard
Why can't sales seem to catch up with innovation?
In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?
In addressing this paradox, Dover discusses:
¿ How to develop mod...