Mass Customization and Footwear: Myth, Salvation or Reality?
Dulio, Sergio / Boër, Claudio Roberto
Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The EUROShoE project, financed by the European Commission, explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The three-year research made evident the benefits that shoe companies can obtain by switching to the new business models and contributed to the developm...