Brand Extensions in Pakistan
Durrani, Mohib Ullah / Tariq, Muhammad / Abid Hussain, Syed![Brand Extensions in Pakistan](https://support.digitalhusky.com/media/annotations/sorted/843/8438506/CHSBZCOP038438506.jpg)
There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights for forming a successful brand extension strategy.Since T. Gamble first published an article about brand extensions (1967) there has been a growing interest for the topic. With the passage of time the...