2 Ergebnisse.

A comprehensive single-volume study of the transformations underway in the publishing industry attributable to the penetration of digital information technologies and how publishers can benefit from them.

This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material, mode, media, means, market, management, and money.