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The concept of attitude has long been a central part of social psychological theories. It is important in other disciplines too, such as economics, business studies, politics and sociology. Originally published in 1988, the authors of this text show how attitudes and motives are crucial in human decision-making, and explore the relationship between them.

This book presents a broad ranging and fascinating examination of attitudes: how we form them, how we organize them towards others. Beginning with more traditional views of attitudes from the philosophy of Hume through early psychological writings to more recent research in connectionism and cognitive science, the author argues that human attitudes should not be regarded as simple evaluative judgments but rather as part of a more complex dynam...

Double Take" is a drug education package produced by the Department of Health and Social Security (United Kingdom). This video package was distributed at no cost to all secondary schools catering to students from eleven years onwards in England and Wales during 1986. This book reports the results of a research evaluation of this educational package, particularly in terms of its acceptability to teachers and pupils. The evaluation discussed in ...

The Expression of Attitude deals with a number of broad but interrelated questions: what are attitudes, how do they relate to behavior, how are they acquired, and in what ways can they be shared? The author argues that consistency, within attitude structure and between attitudes and behavior, arises primarily from interpersonal rather than intrapersonal processes. Emphasis is placed on how people interpret behavior as an expression of attitude...

Despite the central place that the study of attitudes has long held in social psycho­ logical research, the last decade or so has been relatively quiet as far as the de­ velopment of attitude theory has been concerned. If one looks back to the Yale studies on communication and persuasion in the 1950s, followed by the massive literature derived from cognitive dissonance theory and its alternatives, there may be a temptation to think that the we...

This text provides a broad critical review of the various empirical and theoretical traditions in social psychology.