Mastering Business Planning and Strategy: The Power and A...
Elkin, Paul
Paul Elkin provides a practical guide to developing successful business plans and strategies. Mastering Business Planning and Strategy looks at practical techniques for profiling the business and the competition, analyzing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change. This book is ideal for newly appointed managers look...