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Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructiv...

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Nach der schmerzvollen Trennung von seiner Freundin Suzy leidet der Kunststudent Ben unter Schlaflosigkeit. Um die Zeit in den schlaflosen Nächten totzuschlagen, beginnt Ben nach dem Motto "Ich gebe acht Stunden, die geben mir Geld" in einem Supermarkt zu arbeiten. Dort lernt er einen bunten Haufen verschiedenster Charaktere kennen, die mit ihren eigenwilligen Späßen die Kunst besitzen, die öde Nachtschicht zu überbrücken.Bens Kunst besteht da...

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

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This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles will be of interest to students, researchers and lecturers of general management, as well as those ...

In celebration of Language Learning's 60th anniversary in 2008, the journal hosted a conference at the University of Michigan on the theme of "Language as a Complex Adaptive System." Leading researchers in linguistics, psychology, and complex systems discussed the path-breaking significance of this perspective for their work, demonstrating that an understanding of language learning can only come about from such interdisciplinary, integrated in...

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Electronic Inspection Copy available for instructors Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively ...

Electronic Inspection Copy available for instructors Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively ...