Intelligent Data-Driven Marketing: When Physicists Start ...
Elsässer, Mathias
Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex, CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A j...