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Selected as one of theBest Business Books of 2015by the Wall Street Journal'Fascinating . . . stories don't get much better than Alibaba's' Financial TimesA riveting insider account of the rise, culture and influence of Alibaba, the Chinese e-commerce giant that is changing the face of global business.In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and ...

A former VP at Alibaba Group, and creator of a documentary about its origins, offers an inside glimpse at the behemoth that's poised to transform the ecommerce world

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An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce...