The role of perception in consumer behaviour
Erlenkamp, Marco![The role of perception in consumer behaviour](https://support.digitalhusky.com/media/annotations/sorted/196/19682056/CHSBZCOP0319682056.jpg)
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 3, Galway Mayo Institute of Technology, course: Consumer Behaviour, 15 entries in the bibliography, language: English, abstract: Our modern world is very complex, and so is the business world. There are many things that influence the behaviour of the consumer. These influences can be religion, e...