Big or Smart Data? Recent trends in Data Science for sale...
Ertel, Julia
Bachelor Thesis from the year 2021 in the subject Business economics - Miscellaneous, grade: 1, 0, Pforzheim University, language: English, abstract: Big data is getting larger, the pressure in the market to use the existing data is getting stronger and therefore also the number of companies that address the topic of data science increases. This dissertation focuses on identifying big or smart data science trends in marketing and sales within ...