Marketing, Advertising and Public Relations in the Digita...
Esuh, Peter / Rishante, Joseph S. Rishante / M¿Bayo, Ritchard T.
This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria.
The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.
Authors of the various chapters draw in...