5 Ergebnisse.

Focusing on the rhetoric that surrounds the issue of climate change, this groundbreaking book analyses why the debate continues to rage and examines how we should argue when winning the argument really matters. It explains the mutually exacerbating problems that permit many of us greet catastrophic predictions with an equivocal shrug. The book argues that the argumentative situation around climate change makes a certain kind of skepticism ¿ "f...

Explains how metaphors, metonymies, and other figures interact to tell us what writing is and what it should do.

Despite an overwhelming scientific consensus, climate change remains one of the most controversial issues of our time. Focusing on the rhetoric that surrounds the issue of climate change, this groundbreaking book analyses why the debate continues to rage and examines how we should argue when winning the argument really matters. Going beyond routine condemnations of the wildest statements made by religious fundamentalists or spokespeople for fo...

This study by Philip Eubanks challenges traditional accounts of metaphor and significantly expands theories of "conceptual" metaphor by examining Trade Is War as it occurs in concrete discourse.Eubanks focuses on Trade Is War -- a metaphor found wherever people discuss business and commerce -- to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic ...

Explains how metaphors, metonymies, and other figures interact to tell us what writing is and what it should do.