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Macroeconomics for Managers

Evans, Michael K. (Formerly Northwestern University)
Macroeconomics for Managers
This text offers business school students an excellent practical explanation of the short-term linkages in the macroeconomic arena. While the underlying theoretical constructs are not ignored, emphasis is placed on the empirical underpinnings and managerial implications of macroeconomics. The text begins by introducing key concepts such as the GDP, National and Personal Income, and the various measures of inflation and unemployment. Building o...

CHF 245.00

Practical Business Forecasting

Evans, Michael K. (Formerly Northwestern University)
Practical Business Forecasting
Stressing the concrete applications of economic forecasting, "Practical Business Forecasting" is accessible to a wide-range of readers, requiring only a familiarity with basic statistics. The text focuses on the use of models in forecasting, explaining how to build practical forecasting models that produce optimal results. In a clear and detailed format, the text covers estimating and forecasting with single and multi- equation models, univari...

CHF 139.00

Practical Business Forecasting

Evans, Michael K. (Formerly Northwestern University)
Practical Business Forecasting
Stressing the concrete applications of economic forecasting, Practical Business Forecasting is accessible to a wide-range of readers, requiring only a familiarity with basic statistics. The text focuses on the use of models in forecasting, explaining how to build practical forecasting models that produce optimal results.

CHF 59.50