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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of...

This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world, and challenges the longstanding academic division of labour that confines `religious¿ and `social¿ movements to separate spheres of inquiry.

Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON's history is often presented in terms of an Indian guru 'transplanting' Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees' failure to consistently live up to ISKCON'...

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

This book is a companion volume to 'Fundamentals of Noise and Vibration'. The principal aim is to provide comprehensive overviews of knowledge, applications and research activities in a range of topics that are of current interest in the practice of engineering acoustics and vibration technology.

Death and Anti-Death" collects essays by professional philosophers and scholars on issues related to death, life extension, and anti-death, broadly construed.

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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.Discover:A framework for digital marketing and social media that ...

The One Minute Presenter is an 8-step system packed with powerful tips and proven techniques needed to deliver successful business presentations. You will learn how to: Conquer your nerves: Transform your fears into confidence. Improve quickly: Accelerate your progress with three learning tracks. Handle every question: Enhance your credibility in hostile Q&A, sessions. Stand out from the crowd: Become known as an expert in your field. Keep the...