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Presenting business concepts in a manner that is easy-to-understand, The Executive MBA for Engineers and Scientists covers the business principles and applications that today¿s technical managers need to know. The book touches upon all the essential business concepts, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D. It also highligh...

Fully updated to keep up with advances across the industry, this popular work now includes greater emphasis on the Internet. It explores the use and abuse of the web, examining practices such as too frequent notices or pop-up ads that can turn off potential customers. Another new chapter addresses other changes and trends such as the impact of companies purchased by investment firms, the real costs of outsourcing, and the current state of cust...

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