12 Power Principles To Turn Your Dreams Into Reality
Farmer, Dr Nicole
At the start of your business, understanding who your ideal customers are will not only make you money, but it will save you many days of heartache, pain, and wasted money. Everyone likes to say that all people are their customers. This is not true. If you sell women's shoes it doesn't mean that a man can't purchase a pair, but is he your primary customer? Why would you waste advertising dollars on a client that may not be interested in the pr...