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What do Mark Cuban, Steve Case, Sanjay Gupta, Donna Shalala, and Christina Aguilera all have in common? They are all Junior Achievement alumni who developed an entrepreneurial attitude about their life's work! In this landmark book, Larry Farrell, the world's most experienced authority on researching and teaching entrepreneurship, has partnered with JA to bring their combined vast experience directly to you. In The Entrepreneurial Attitude, Fa...

Bigger is better turned out to be another 20th century myth. Larry Farrell has eloquently described why."-Peter Drucker, The 20th Century's Greatest Management Thinker"If you want to learn about international entrepreneurism, Larry Farrell is your man."-Tom Peters, The World's All-time Best Selling Business AuthorThere's nothing like a severe, unexpected, worldwide recession to get one's entrepreneurial juices flowing. After the initial shock ...

what you do and getting very good at it What' s really required to become an entrepreneur: the three essentials for getting started