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The Next Cmo

Faulkner, Dan / Mahoney, Peter / Todaro, Scott
The Next Cmo
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, p...

CHF 46.90

The Next Cmo

Faulkner, Dan / Mahoney, Peter / Todaro, Scott
The Next Cmo
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, p...

CHF 24.50

William Morris

Faulkner, Peter
William Morris
The Critical Heritage gathers together a large body of critical sources on major figures in literature. Each volume presents contemporary responses on a writer's work, enabling student and researcher to read the material themselves.

CHF 77.00

Talking to Cancer Patients and Their Relatives

Faulkner, Ann / Maguire, Peter
Talking to Cancer Patients and Their Relatives
Doctors, nurses, and other workers in cancer care are increasingly aware of the need to improve their ability to interact effectively with cancer patients and their relatives, and colleagues. This book focuses primarily on the skills and strategies needed for effective communications between health professionals and patients trying to adapt to a fear-provoking diagnosis and an uncertain future. The practical guidelines have been tested over th...

CHF 140.00

Newcastle and Gateshead

Faulkner, Thomas / Beacock, Peter / Jones, Paul
Newcastle and Gateshead
Revised and brought right up to date from its first sell-out edition of 2006, Newcastle and Gateshead: Architecture and Heritage takes the reader on an architectural journey through time, from the medieval St Andrew's Church in Newcastle, dating from around 1150, right up to Newcastle University's 'Into' building, completed in 2013.

CHF 41.50

Against the Age (Routledge Revivals)

Faulkner, Peter
Against the Age (Routledge Revivals)
Students new to the work of William Morris will find the full range of his achievements covered here. The author has carefully placed Morris in the context of the Victorian age, but has also suggested the relevance of his ideas today. The six chapters are organised biographically and cover all aspects of Morris¿s work in poetry, fiction, design and socialist politics.

CHF 68.00