Leveraging Mobile Media
Feldmann, Valerie![Leveraging Mobile Media](https://support.digitalhusky.com/media/annotations/sorted/134/1343589/CHSBZCOP031343589.jpg)
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services, the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as ...