Strategies of Internationalization
Feldmann-Clausard, Florence![Strategies of Internationalization](https://support.digitalhusky.com/media/annotations/sorted/372/37273639/CHSBZCOP0337273639.jpg)
This book provides an understanding of international retailers' success and failures when expanding on the Polish Market. Literature review has shown two main gaps: many different theoretical approaches exist yet no conclusive framework has emerged, most concepts were developed and tested on western European countries and nothing proved adequacy to the specific retail landscape of eastern Europeans countries such as Poland. Accordingly, the ob...