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1970 Maximum Muscle explores the factors that would lead to the decline of the most exciting era in the American automotive industry-as well as the resulting arms race among designers who saw their last opportunity to make the ultimate muscle car. As a result, 1970 was the climax of the muscle car era from engineering, styling, and performance standpoints.

With an unquenchable desire to succeed, George Hurst started an automotive aftermarket parts business in his garage in Warminster, Pennsylvania. Through innovative products and marketing, he grew the business into an automotive icon. Hurst Performance became the leader in high-performance shifters on the street and strip, and Hurst companies were key players in the muscle car wars, racing scene, and automotive aftermarket. The story of George ...