3 Ergebnisse.

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

Successful communication requires optimal relevance to the target audience. Relevance theory provides an excellent model based on this insight, but until now the impact of the theory has been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication is the first book to systematically demonstrate how relevance theory can fulfill its promise to develop into an inclusive theory of commu...

In this exciting study Forceville provides us with a method of detecting the metaphors which exist within pictures and especially advertising.