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Profitability development" could just as well be the title of this book. It takes a completely new perspective on economics, focusing on how the four foundations of profitability can be utilized to increase the profitability in a company. The primary advantage of the model presented is that it is so simple that one can easily involve everyone in the company when using it. This is important since the author has a profound conviction, based on d...

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, und...

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