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We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704, it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns, and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to ...

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This revised and updated edition remains the only book-length rhetorical analysis of national political debates from 1960 to the present. The contributors, all rhetorical critics, answer important questions about political debating in the United States, including: Why is the press involved in political debates? Why are debates likely to be an enduring part of our presidential campaigns? Why are some candidates successful as debaters while othe...

This work examines the first public addresses made by an American presidential candidate on his own behalf. Each study examines a key event that foreshadowed the speech studied, and includes a rhetorical biography of the speaker including a discussion of the speechwriting team.

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An important account of the development of Jewish homiletics in the United States." - The Jewish Quarterly Review

A comprehensive look at the history and current practice of political communication consulting.

Friedenberg brings to this study of Theodore Roosevelt a thorough grounding in the criticism of American public address. Basing his findings on his own detailed reading of Roosevelt's speeches and supplementing it with his own research in the primary collections of Roosevelt's manuscripts, Robert V. Friedenberg reveals the depth of Roosevelt's fascinating rhetorical career. Friedenberg's astute analysis of Roosevelt's use of classic rhetorical...

This revised and updated edition remains the only book-length rhetorical analysis of national political debates from 1960 to the present. The contributors, all rhetorical critics, answer important questions about political debating in the United States, including: Why is the press involved in political debates? Why are debates likely to be an enduring part of our presidential campaigns? Why are some candidates successful as debaters while othe...

Provides a detailed examination of notable contemporary