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Innovation as Strategic Reflexivity

Fuglsang, Lars / Sundbo, Jon
Innovation as Strategic Reflexivity
This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal refl...

CHF 192.00

Innovation as Strategic Reflexivity

Fuglsang, Lars / Sundbo, Jon
Innovation as Strategic Reflexivity
This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles. From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal ref...

CHF 87.00